The main Common Code and Conventions are:
- Artists Name (in large font)
- Album Name (usually the same size font as the artist name)
- Album Cover
- Bold writing
- Web Address of artist, record labels and ticket retailer
- Colours compliment each other
- Twitter, Facebook and Youtube pages
- Tour dates (if any)
- Record Labels
- Says the format it is available in - CD and download
- Font Variation, framing and colour
- Theme of the artist - fits with the lyrics and albums
- Information about the album (usually says "Including" followed by the singles released from the album)
- QR Codes
- Introductory sentence to grab the audience's attention 'the wait is finally over...'
- Thumbnails
- Photo of the CD/Product/Merchandise
- Format (CD, CD + DVD, CD + Vinyl or Digital)
- Either release date, out now or pre-order
Other conventions we found as a group
- Album artwork is included in the advert (all)
- Says 'new album' on the ad (3/6)
- Tour dates (2/6)
- Release date (all)
- Social media links - twitter/ facebook (no longer myspace for newer releases)
- Tickets website (2/6)
- Artist website (all)
- Artist name positioned top, central on the page (5/6)
- Tour sponsor advert and website (1/6)
- Phone number for ticket (1/6)
- Name of hit single included in the album (2/6)
- Image of the band (3/6)
- Thumbnails of the album (1/6)
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